Patient Video Testimonials - Definitive Medical Marketing

PATIENT TESTIMONIAL VIDEOS

The most powerful way to tell perspective patients how good your work is, would be to have one of your patients tell them for you. Consumers have long relied on advice and recommendations from others before making purchasing decisions and deciding which doctor to use or which cosmetic procedure to have is no different. In facet, we have had many doctors and patients tell us that it was the deciding factor in their selection.

In the video below, this patient actually tells how she ended up using the aesthetic services at Georgia Dermatology Center in Cumming, GA. As she was waiting in the reception area for her annual skin check, she started watching the video playing. It talked about some of the services offered in their Med Spa and decided then to start rejuvenating her skin. Listen as she tells how great it has been to her:

THE POWER OF VIDEO

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, on their website and even in the practice waiting room.

The sight, sound, motion and emotion of a video testimonial will have a much larger impact than any print marketing. Video is how most people prefer to receive their information. Before reading any textt, 60% of website visitors will watch a video if available. (Diode Digital)