When it Comes to Social Media – Facebook Still Rules
Facebook still dominates the social media arena representing almost 80% of social media users. Other platform continue to climb but it’s doubtful they will overcome Facebook. When considering other social media, take into consideration your potential patient’s demographic profile and how each social media impacts that group.
Social media marketing has been a mainstay for businesses for more than a decade now, and it has become fully ingrained as a legitimate, if not necessary component to a successful online marketing strategy. Facebook has changed the way people interact with each other, their community and businesses they frequent. As with anything this powerful in society, it’s also spurred change. Each year, we see new, popular platforms, and we’re pushed to try new strategies as we try and leverage increases to our ROI.
Social Media is Here to Stay
What started out as a trend has now become a staple in our culture and it has no intentions of going away. It no longer is an option for use in your business – it’s expected and a necessary must. If implemented correctly it can become a huge marketing plus for your practice growth.
Why Use Social Media for Your Practice?
Social media doesn’t just work because it’s popular, it is popular because it works. Social media opens up a dialogue between you and your target audience, enabling them to engage back with you directly and immediately. Because it does involve interaction, it has to be active, ongoing, immediate with something that benefits the participants.You can’t just build it, walk away and expect it to work on its own. That’s why many practices that have tried social media, say it didn’t work for them.
What’s new for 2018 in social media?
- YouTube videos using influencer marketing – Use your client testimonials to tell their stories about how you improved their life.
- Instagram Stories
- Facebook advertising
Going forward, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Will your practice be able to keep up with the trends? That’s where Definitive Medical Marketing can help grow and maintain your social media by using the latest techniques on the market.
Advertising on Facebook, YouTube
The new reality is that simply putting up a Facebook Fan Page or a YouTube channel is just the starting point of a strategy…and that is where most medical practices have gone wrong. When your organic social media growth has all but screeched to a halt, Definitive Medical Marketing can show you how paid social needs to be part of your marketing mix. Target your audience on the right social channels with paid social advertising.